TheWanderReign

In a digital world, physical still wins. Here’s why the $26B promotional products industry is your brand’s secret weapon in 2025.

In an age where screens dominate attention, there’s one strategy quietly outlasting trends: promotional products.

From eco-conscious kits to hyper-branded apparel, giveaways aren’t just freebies—they’re frontline tools for memory, loyalty, and repeat business. A recent industry report shows that 85% of consumers remember the brand behind the swag, and 89% can still recall it two years later. That’s not noise—that’s staying power.

In the Asia-Pacific region alone, including the Philippines, the promotional products sector is expected to surge by over 5.3% in 2025. Why? Because brands are realizing something crucial: people keep what feels valuable.

And that value isn’t just in the product—it’s in the experience. Branded items now function as daily-use tools and lifestyle enhancers. When done right, they build emotional resonance, which translates directly to business gains.

For marketing teams, HR leads, and business owners ready to step up their gifting game, the 38th Corporate Giveaways Buyers’ Show is the place to be. Happening July 2–4, 2025 at SMX Convention Center Manila, it’s the go-to platform to source what’s trending, meet top suppliers, and refresh your brand presence without burning your budget.

Admission is free—but the insight you’ll gain is worth way more.

July 2–4, 2025 | SMX Convention Center Manila
Admission is free: corporategiveawaysbuyersshow.com