TOYCON 2025: Why This Year’s Pop Life Celebration Is More Than Just a Convention

22 years in, and TOYCON PH is still leveling up.

This June 13–15, TOYCON POP LIFE Celebration 2025 takes over the SMX Convention Center in Manila with its most ambitious event yet. What started as a humble gathering of toy collectors has exploded into a full-scale celebration of pop culture, community, creativity, and connection.

And this year, the theme says it all: “Celebration.”Here’s why this TOYCON isn’t just another fan con, it’s the main stage of Filipino pop culture.

1. The Biggest Names. The First Launches.

TOYCON 2025 brings together the giants of collectibles and culture—from Lego and Bandai to Banpresto and Tamashii Nations. It’s also your chance to catch the Philippine debut of new brands like Collectormates, ThrillJoy, Minix, CaDa, Rastar, and more.

Want exclusives? Quiccs, Thrilljoy, and a TOYCON-only VOLTES V collectible are just the beginning.

2. Cosplay, Cards, and Community

The TOYCON universe just expanded. This year, the floor plan includes:

  • A fully amped Cosplay Zone (meet cosplayers like Een, Kitz Cua, Chanel Yui, and more)
  • A 60+ vendor Trading Card Game Alley where you can buy, sell, or trade
  • Competitive TCG tournaments with Mana Underground
  • Contests galore, including toy customization, cosplay photography, and TOY CLICK toy photography challenges

3. Star Power, Onstage and Behind the Mic

Get ready for a star-studded guest list:

  • Ryota Ozawa (Gokai Red) and Yui Koike (Gokai Pink) from Kaizoku Sentai Gokaiger
  • Voice acting legends like Miyuki Ueda, Rica Matsumoto (Ash Ketchum), and the newly announced Yuriko Yamaguchi (Nico Robin, Nurse Joy)

And for the first time ever? A full reunion of the Tagalog dub cast of One Piece. Yes, all the Straw Hat voices—live, in person, for fans and voice acting nerds alike.

4. Artist Alley and the Rise of Local Toy Culture

TOYCON’s Artist Alley features over 100+ artists, creators, and indie toy designers from the Philippines and beyond. Whether you’re into resin art, zines, or kaiju customs—this is where the future of the scene is being built.

Plus, the International Art Toy Design Competition returns, with the winning entry produced by MINDstyle as an official collectible.

5. Music, Nostalgia, and the Culture We Grew Up On

TOYCONCert brings in a wild mix of musical acts like Starmarie, Miura Ayme with Miko, and Saya. And for the throwback crowd? Republic of Gamers is hosting daily tourneys of Starcraft, Counter-Strike 1.3, and DoTA 1.

6. Who Will Be This Year’s Pop Culture Icon?

The Pinoy Pop Culture Icon Award returns. Past awardees include Alodia Gosiengfiao, Pol Medina, Michael V., and Big Boy Cheng. Who takes the stage this year? You’ll find out at TOYCON.

The Details:

TOYCON POP LIFE CELEBRATION 2025
June 13–15, 2025
SMX Convention Center Manila, Mall of Asia Complex

Website: www.toyconph.com
FB: facebook.com/toyconph
IG: @phtoycon
Tiktok: @toyconph

One convention. Thousands of stories. Millions of memories.

TOYCON NA.

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